From left to right: Councilmember Joe Buscaino, District 15; LATMD Chairman Javier Cano; Los Angeles Tourism SVP of Business Affairs Patti MacJennett; Los Angeles Tourism President & CEO Ernest Wooden Jr.; LACTD Executive Director Doane Liu; Councilmember Curren D. Price, Jr., District 9
Tourism accelerated Los Angeles County’s economic prosperity in 2018 as visitors pumped an all-time high $23.9 billion directly into the L.A. economy, generating a record $36.6 billion in total economic impact. President & CEO Ernest Wooden Jr., LACTD Executive Director Doane Liu and TMD Chairman Javier Cano shared these results and more with the 15-member Los Angeles City Council during National Travel & Tourism Week, an annual event established by Congress and organized by the U.S. Travel Association to celebrate the power of travel.
As importantly, tourism supported 534,258 jobs in L.A. County’s Leisure & Hospitality sector, its highest total on record, employing 1 in every 8.5 workers in the county. Reaffirming the strength of the sector, tourism added 9,700 new jobs last year.
L.A. County’s hotels set all-time highs in 2018 for room nights sold (demand) at 30.2 million and average daily rate (ADR) at $180.17. Travelers generated a record $308 million in transient occupancy tax collections (TOT) for the City of L.A., an 8.7% year-over-year increase. These dollars are a critical revenue source for the City, used to fund local street repair, fire and police, as well as cultural and recreational services.
Visitor spending in 2018 was $1.2 billion higher than 2017’s total, a 5% increase. Total economic impact (including the induced and indirect benefits) increased 4.9% over the previous year. Tourism contributed $2.9 billion in state and local tax revenues last year. Without tourism, every household in L.A. County would pay an additional $875 in taxes.
Coverage of the announcement appeared in media outlets such as Los Angeles Times, Los Angeles Business Journal, Los Angeles Daily News, KNX-AM, KTLA-TV, KNBC-TV and more.
Los Angeles welcomed 50 million visitors in 2018 setting records with 42.5 million domestic visitors and 7.5 million international visitors.