Last month, L.A. Tourism hosted the fourth annual Los Angeles Market Outlook Forum at the Loews Hotel Hollywood. More than 700 tourism and hospitality businesses received presentations from LATCB’s Marketing & Sales executives to gain a better understanding of L.A.'s current industry landscape and received the tools to capitalize on L.A.’s exponential future tourism growth.
Attendees also heard enthusiastic remarks from Kevin Demoff, EVP and COO of the Los Angeles Rams, and Gene Sykes, CEO of LA2024, the BID Committee for the 2024 Olympics about their plans for delivering future business to Los Angeles hotels.
In case you were unable to attend, we are providing you, our TMD hotel partners, with a special link to our complimentary Marketing and Planning Resource Guide (a $750 value) developed by LATCB Consumer Insight’s Department. It offers facilitated research and tourism data and is filled with exclusive L.A. market analysis, visitor profiles, spending habits and more. Be sure to apply the information in the Guide to make future strategic marketing and business planning decisions.