L.A. Tourism launched a quarterly Member Education Series on December 5, 2016 with the first event at the Petersen Automotive Museum. Members were invited to hear industry experts from Instagram, MBuy and fuseResearch on how to create a successful digital advertising campaign. Attendees walked away with a better understanding of how to optimize paid marketing efforts. An exclusive session was held just for TMD members on search engine marketing with community survey results and a case study.
Be on the lookout for details on the next event where TMD members can learn about new tools, benefits and ways to promote their brand in the tourism space.